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G-Star Raw

Founded in Amsterdam in 1989, G-Star Raw specialises in denim and urban clothing for men and women. Originally called Gapstar, the company changed its name to G-Star in 1994 before going global. In 1996 the brand introduced raw denim to its range. This type of denim is not washed or treated after the dying process, giving it a crisp, dark indigo look that fades and creases with continuous wear. The star of the raw denim range is the Elwood. These so-called 3D jeans are tailored to snugly fit the leg below the knee and were inspired by motorbike leathers. G-Star also uses vintage military clothing as inspiration for its collections, and its philosophy, 'Just the Product', means that denim craftsmanship and reinvention is at the core of everything it creates. A truly international brand, G-Star clothing is now sold in 80 countries around the world. G-Star Raw offers a great range of women's jeans, denim shorts and skirts. The 3301 jean is a versatile, clean style and is available in a range of fits from skinny to loose. There are a multitude of denim washes and finishes to choose from and coloured options as well. Women wanting a biker look can choose from the sculpted 5620, a variation of the iconic Elwood, or the Arc 3D which features twisted seams that turn around the leg. For a grunge look, team any of the distressed jeans or shorts with a crop top from Missguided. Experiment with the double-denim trend by pairing one of the slim-fit denim jackets with jeans in a contrasting wash. Converse trainers are a perfect match with any pair of G-Star jeans or shorts for comfortable and effortless street style. For denim with urban edginess, look no further than G-Star Raw.

G-Star Raw

G-Star Raw

G-Star Raw was founded in Amsterdam and specialises in denim and urban clothing. Originally called Gapstar, the company changed its name to G-Star before going global. The brand then introduced raw denim to its range, hence its current name. G-Star Raw uses vintage military clothing as inspiration for its collections, and its philosophy, 'Just the Product', means that denim craftsmanship and reinvention is at the core of everything it creates.

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