About us

About us

stylefruits is your digital fashion companion. With more than ten million monthly visits, four million app downloads and eight million Facebook fans, stylefruits is the leading European style advice platform.

How it works

  1. With an innovative design tool, stylefruits offers users the opportunity to create individual outfits by combining thousands of attractive products from many different shops.
  2. The styles which users create can be rated, discussed amonst other users as well as shared on social media sites.
  3. Anyone searching for inspiration can browse through over 4 million outfits created by other users. With just a few clicks, users are directed to the associated online shop where they can easily complete their purchase.

Stylefruits facts

  • Founded: October 2008
  • Founders: Ingo Heinrich, Michael Vietze, Mathias Ziegler
  • Office Location: Munich
  • Employees: 100+
  • Markets: Germany, Netherlands, France, United Kingdom
  • Category: Women's Fashion, Men's Fashion, Interior Design

Our Story

Before booking a hotel, what does one do? Check the user ratings on relevant platforms. Before ordering new books or electronic devices, what does one pay attention to? User reviews, stars, and rankings. It was this idea that led the founders at stylefruits to question why this same process doesn’t apply to fashion.

In doing so, users are not just confronted with a shy listing of clothing articles and ratings, but rather each item is authentically recommended as it is utilized in creative outfits designed by other users.

In 2008, Ingo Heinrich, Michael Vietze and Mathias Ziegler founded the stylefruits platform, which combines thousands of products from various online fashion shops and allows users to instantly share styles with one another, ask or offer fashion advice, and to discover new shopping inspiration daily.

With more than ten million monthly visits, four million app downloads and eight million Facebook fans, stylefruits is the leading European style advice platform. So far, stylefruits has expanded from Germany to the UK, France and the Netherlands and is available as online platform and as an app for smartphones and tablets.

Founders & Team

The highly-experienced team behind stylefruits is composed of founders Ingo Heinrich, Michael Vietze and Mathias Ziegler, as well as over 120 fashion and technical experts. From the home office in Munich, the stylefruits team continues to manage and develop the stylefruits community and to improve the online fashion user experience.

  • Ingo Heinrich Founder Chief Executive Officer
  • Michael Vietze Founder Chief Marketing Officer
  • Mathias Ziegler Founder Chief Product Officer

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